strategic marketing
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strategic marketing
 

strategic marketing
Markitek's Fresh Focus newsletter offers insightful and experienced looks at critical issues of successful sales and marketing.
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Here are sample articles

In Praise of the Buying Cycle
Understanding the "marketing synapses" within your buying cycle is key to developing marketing opportunities.

Don't Ignore Your Customers
A look at how we turn away from our customers—and how to avoid it.

Lifetime Customer Value Drives Budgets
The lifetime value of your customer should be the basis of your marketing budgets.

Strategic Public Relations
Strategic public relations is a lot more than press releases.

Loyalty Programs
When determining what makes a customer loyal, ask: what makes a friend loyal?

What Do Your Customers Want? Don't Ask Them
Product development and enhancement teams spend a lot of time asking customers want they want. Wrong question.

Hidden Obstacles to Crafting a Successful Strategy
Making a strategy successful involves a good deal of work behind the scenes.

The Process of Marketing Process
Bringing a respect for process into your marketing team today involves good marketing.



Markitek helps companies of all sizes in multiple industries achieve critical Marketing goals.

We Define Strategies
Helping our clients identify, position and target products and services.

We Execute Tactics
Helping our clients create identity, credibility and visibility.

We Deliver Services
Supporting our clients with design, writing and research projects.

And we've done this for nearly 150 companies, in 14 countries, for 17 years.



Read what business leaders the world over say about Markitek and its principal, Michael Fischler.

Michael is very adept at approaching new marketing problems with skill, experience, and creativity.
Peter Kastner, Founder, Aberdeen Group

Michael is a partner that you can trust.
Dalmazio Zolesi, Director, Pirelli

We recommend Markitek to any company needing quality marketing services.
John Lawton, SVP Marketing, Clean Harbors

Thank you for ensuring we entered the online world with a clear direction and vehicle to bring business to our site.
Max Kruse, GM Sales and Marketing, Air Pacific

Michael was one of the first to articulate the new role that marketers need to take to be successful. He is a strategist and a superb out-of-the-box thinker.
Mark Yeager, VP Marketing, iLinc Communications

Michael Fischler is a great out of the box thinker and produces excellent results.
Massood Zarabian, CEO, Outstart

I couldn't be more satisfied with the core counsel and advice Markitek brought.
Mark Wesel, Director, Commercial and Government Systems, Kodak



Channel Development
Customer Analysis
Plan Development

Positioning
Pricing
Strategic Planning
Technology Deployment
Whole Product
Collateral Development
Customer Experience
Lead Generation
Leadership Coaching
Loyalty Programs
Promotion
Sales Performance

Segmentation
Boilerplate Creation
Brand Design
Event Development

Promotional Copywriting
Research and Surveys
Sales Tools

Technical Copywriting
Site Construction

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OVERVIEW
For 17 years, Markitek has helped companies of all sizes--from self-funded startups to multi-billion dollar enterprises. grow market share, increase revenue, tighten marketing efficiency, and more.



WRITING SERVICES
Markitek offers a comprehensive set of business writing services. From the simplest email to the most complex technical proposals. From collateral to white papers. Advertisements to blog posts.
Download our services brochure



CASE STUDIES
Our clients tell our story far better than we can.
Download our Case Studies package



CONTACT US
Contact us today to learn how we can achieve measurable revenue growth for you too.

Markitek
5948 Le Sage Avenue
Woodland Hills CA 91367
USA
1 866.610.8646
(Int'l): +1 818.610.8646
Email us here



AT A GLANCE

40% of our engagements last longer than 8 months

60% of our engagements lead to follow on work

42% of our engagements lead to referrals.

50% of our engagements mix tactical and strategic marketing

100% of our engagements cost less to accomplish than the closest quality competitor
.