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sales and marketing consulting
Markitek's Fresh Focus newsletter offers insightful and experienced looks at critical issues of successful sales and marketing.
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Here are sample articles
In Praise of the Buying Cycle
Strategic Marketing
Understanding the "marketing synapses" within your buying cycle is key to developing marketing opportunities.

Don't Ignore Your Customers
Tactical Marketing
A look at how we turn away from our customers—and how to avoid it.

Lifetime Customer Value Drives Budgets
Strategic Marketing
The lifetime value of your customer should be the basis of your marketing budgets.


Chief Marketing Technologists
Operational Marketing
Markitek thinks it's time to look at creating another C-level post: one that blends IT and Marketing.



Effective selling to today's Well Informed Buyer™ serves as the connection point of unpredictable interactions between Sellers and Buyers. We call it Synaptic Selling. It is the difference between winning deals or helping competitors win them.

View our Synaptic Selling website to learn more.



At the point of first contact, Buyers know far more about you than you do about them.

Your sales organization must adapt their approaches to the Buyer-controlled selling dynamic.

This knowledge advantage gives control of the selling process firmly and permanently to the Buyers.

Delivering what Buyers want to know during the selling process is what lifts Sellers out of the crowd.

Sellers who reach Buyers first with relevance gain critical competitive advantage.



Become as well informed about your Buyers as they are about you, before those Buyers stop listening.
Ensure that your hiring and team-development programs are as synaptic as you are.

Learn how to adapt to the dynamic of selling processes that are out of your control.

Deliver the information your Buyers want at the moment they want it—before your competition does.

Build an infrastructure that lets you deploy a SWAT-like response to the most demanding Buyer needs



Summary
Founded in 1992
Over 100 clients
14 countries

Clients from $0 to $20B in revenue
Creators of Synaptic Selling

Synaptic Selling Encompasses
Brand Development
Channel Development
Collateral Development
Customer Analysis
Customer Experience
Customer Loyalty
Customer Retention
Leadership Coaching
Lead Generation
Online Technology
Operational Marketing
Positioning
Pricing
Product Specification
Promotion
Public Relations
Sales Execution
Sales Performance Assessment
Segmentation
Strategic Planning
Touchpoint Analyses
Whole Product Specification

Markitek
Main Office:
5948 Le Sage Avenue
Woodland Hills CA 91367
USA
+1 818.610.8646

Seal Beach, CA
+1 562 708 8810
Email us here

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